The opportunity for a dynamic and exciting career in web development has grown as fast as the digital world itself. Back in 1993, there were 130 websites on the Internet; today, there are more than 633 million. There are over 1 million apps in the iPhone App Store. Digital game sales were $10 billion in 2012. And somebody is building all this digi-goodness. In The Practitioner's Guide To Web Development, Kerime Toksu discusses the most important things you, as a web developer, need to know in order to avoid common pitfalls and thrive in your career. By the time you're finished reading, you'll understand how every component of web development works and what it involves. The book gives you the kinds of insights that only experience provides about how to have the most successful career as a web developer, whether your work is on the front end, the back end, or both. It looks at best practices, examples of successes and failures, and lessons from experts in the field, including: *The 'soft' skills you need to make a project run smoothly *How to understand what user experience is and the techniques you can use to create one that's successful *How to engage your users through appealing design *How to use interactive storytelling techniques unique to digital products *Best coding practices, application stacks and the cloud. Web development is one of the most exciting professions that exists. If you're a beginner in this area, you'll come away from this book, not only with a better understanding of the profession, but with a better idea of where your career might go in the future. If you've been working as a web developer for some time, you'll learn new -- and better -- ways of doing your job.